Tuesday, April 16, 2013

Know where your donations are coming from (Nicole Wilken)

Many posts of this blog have focused on the importance of donor relations. But how are donors acquired and how do you know if your efforts in donor relations are effective? Here are some ideas:

1) Know whether most of your funding comes from donor outreach events or from private solicitations. Keep close records of attendance and donations. Create a database of email addresses and other contact information of the people interested in your organization’s mission. Make sure to track your donors’ contributions over time to know where they are on the philanthropic curve, how you can better reach out to them, and how to be better stewards of their money.

2) Don’t be afraid to prioritize outreach in the budget. If you use mail solicitations, one way to track the effectiveness of your outreach is to calculate return on investment:
This calculation can help to measure the cost/benefit ratio of specific neighborhoods or demographics of donors. Good record keeping will help to ensure your investments in outreach overset higher returns of donations.

3) Remember that you need to ask about three people for each donation, so don’t get discouraged with rejection. Keep the fundraising pyramid in mind and take care of your donors, regardless of the amount of their contribution.

Thursday, April 11, 2013

Some Events vs. Many Events (Nicole Wilken)

Although the majority of SALT's World Relief Campaign fundraising comes from private donors, our events are an important aspect of our campaign in order to raise awareness within the community and to seek out new donors. This year, instead of doing a large number of small events, we are focusing specifically on our annual events – a campus coffeehouse, educational dinner, semi-formal dance, and 5k. Hopefully, this will allow us to have enough time to plan and advertise these events ensuring a better turnout and more effective outreach of our campaign. By highlighting the annual events, we are also building name recognition for SALT and the Campaign on campus and in the community. 

For more information and updates about the World Relief Campaign, visit the SALT website.

Tuesday, April 2, 2013

A Great Reminder in the Basics of Fundraising (Nicole Wilken)

Kim Klein at Klein & Roth Consulting is a leader in using fundraising to promote solutions to social justice issues. In this video, she reiterates some important concepts about grassroots fundraising, including the importance of a central mission statement and the steps of donor engagement.