Sunday, January 29, 2012

A Fundraising Case for Giving

I’m privileged to work a great team of board and staff members for Housing Opportunities (HO), a nonprofit organization in Northwest Indiana, to write a “case for giving”—sometimes called a “case for support,” or simply a “case statement.”

Their “case” will be an invitation for charitable giving. It’s the anchor for the team requesting donations—both staff and board members. It conveys the role that HO plays in the community through the success of its clients moving from homelessness to home ownership through stories and facts/figures. As important, though, are the vision and the plan that the “case” casts for the future. That’s the true inspiration for philanthropy.

Barb Young, president of the Porter County Community Foundation (PCCF), agrees. Recently she shared,
“The key to involving private philanthropy is having a plan. It’s not just saying that ‘we have a problem,’ but (asking) ‘what are we going to do to address that problem and how do we quantify it’… I don’t think people give because you (nonprofit) need money. So, showing donors your budget deficit or your campaign goal isn’t going to do it…. Research across the country shows that donors prefer to support success, and they support nonprofits that they think are capable of succeeding in accomplishing their mission and goals.”

HO and PCCF, both partners in the Porter County Coalition for Affordable Housing, have been deeply involved in planning, casting a positive vision for the future, outlining the work it will take, and identifying the resources necessary to achieve Porter County's 10 Year Plan to End Homelessness. Everyone is invited to be inspired by the plan on Monday, January 30, 2012 at Ivy Tech at 6:30pm.

Personally, I’m looking forward to the unveiling and learning how I can be involved in its success. Professionally, I’m interested in the plan because it’s a piece—an important piece—of their case for giving.