Thursday, November 8, 2012

A Gift Calculator (Nicole Wilken)

Like I said yesterday, SALT campaigns are a little different than professional fundraising campaigns because we rely more heavily on small donations. But for campaigns targeted outside of a college campus, this gift calculator from Blackbaud is something to keep in mind. I was shown this resource at the end of the WRC last year, and I think it is a helpful tool in quantifying goals for a particular fundraising campaign. If you type in the goal amount of the project, the calculator will show a recommended distribution of donors for each monetary range of donations. Additionally, the calculator accounts for the fact that some donors who are asked will not be inclined to give, and it provides an estimated amount of prospective donors needed to ensure enough donations in a particular range.

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