Water.org is a great example of how an initiative is publicized. Here are some
aspects of the website that are really effective:
1) A clear understanding and
communication of the issues on an socioeconomic level – this allows
organizations to better understand how a solution could be implemented and
received by the people in the specific regions
3) Use of infographics - a huge trend in non-profit marketing (see this article by Community Organizer 2.0 for more information)
4) Emphasis on education – the most effective philanthropists are the people who remain invested in the issues and educated about the efforts to solve them
5) “Donate Your Voice” – the realization that word of mouth is as important as financial support
6) Emphasis on sustainable solutions – such as community involvement and microfinance
7) List of references – builds credibility for the organization and allows the viewers of the website to understand the context of the issue and what is being done about it
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